New from Imperial Tobacco is the Golden Virginia smooth (yellow) 8g handy pack.
Each flip-top box contains a zip-lock tobacco pouch, 50 cut-corner rolling papers and 30 scaled ultra-slim filter tips.
Recommended retail price is £2.50, which Imperial says means the combo packs will be the lowest priced roll-your-own offering on the UK market. The new 8g packs replace the 12.5g handy packs for Golden Virginia smooth, but the 12.5g Golden Virginia original (green) handy packs will still be available.
Head of consumer marketing, Amy Kiss,commented: "Value-seeking is, and has been for some time now, the dominant trend in the tobacco category and the new 8g Golden Virginia smooth handy packs offer consumers a premium product in a convenient format at a low price."
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