Vanilla Coke is returning to soft drinks fixtures nationwide this spring for the first time since 2003. The brand is available in 330ml cans and 500ml bottles as well as 1.5ltr bottles and 330ml can multipacks. Price-marked packs specifically for the convenience channel are on offer too: 330ml cans at 59p and ’2 for £2’ 500ml bottles. When vanilla Coke first arrived in the UK in 2003, it generated sales of £54m and delivered penetration of 3.2 million households in its first year. The flavour has also delivered the highest volume of any flavoured cola launch.
Nick Canney, vice president of sales and customer development at Coca-Cola Enterprises, said: "There’s been huge demand from consumers for us to bring back Vanilla Coke. It’s the product that they ask us to bring back most frequently and we’ve listened to them."