Ribena has a new Very Berry flavour, which combines blackberries, raspberries and strawberries to create a summery drink.

Available exclusively to the impulse channel, the new flavour excelled in blind taste tests with 90% of consumers describing Very Berry as ’refreshing’. The drink uses steviol glycosides an extract from the Stevia plant for sweetness, which has resulted in a 30% reduction in calories. The move is one of the ways Lucozade Ribena Suntory is reducing calories across its portfolio.

The launch will be supported by in-store activation throughout this month, which runs alongside Ribena Light TV advertising.

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