Eristoff vodka is now available in a 35cl format for the convenience channel. Rrp is £7.49. It is expected to appeal to the brand’s target audience of 18- to 24-year-old men.
Fifo UK, which supplies electronic gadgets and accessories to forecourts across the UK, is partnering the charity Against Breast Cancer throughout October to raise money for Breast Cancer Awareness Month.
Breakfast biscuit brand belVita has launched a new consumer promotion.
WKD is relaunching its range of cocktails in cans with three all-new flavours of 5% ABV under the newly abbreviated name of WKD MIXD.
KP Snacks has announced that it will be supporting its Tyrrells range with a £1.5m marketing investment ahead of the Christmas period.
PG tips is investing in a £3.8m ATL campaign to support the range and increase awareness around its introduction of biodegradable tea bags.
Weetabix Food Company and The Football Association (the FA) have partnered to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative.
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