Walkers has launched a core range of Doritos especially for the impulse channel.
There are new 140g, 99p pricemarked packs in the three best-selling flavours: lightly salted, tangy cheese and cool original. New ‘best ever’ Doritos hot salsa and mild salsa dips come in smaller size jars for impulse – 300g. These have a rrp of £1.39. In addition, there is a new cool chive & sour cream dip, which also retails at £1.39.
PepsiCo trade marketing manager Nicky Seal says: “While sales of big bag Doritos have grown in grocery outlets, distribution has not been matched in impulse. Focusing on a smaller-sized pricemarked core flavour range, with a case count of eight, will allow smaller stores to get a faster return.”
Doritos is currently supported by a £2.8m cinema and TV advertising campaign.
At the same time, Walkers is building on its successful Sensations brand with the launch of Sensations Olive Oil crisps in lightly salted, sun ripened tomato & basil and mozzarella & oregano flavours. They too are being advertised this month, in a commercial featuring Gary Lineker and Tara Palmer-Tomkinson.
Finally, Walkers and Pepsi have joined forces for the first time in an on-pack promotion which sees five million 50p-off vouchers for Pepsi Max or Pepsi Max Twist 500ml in packs of Walkers’ crisps.