Wall’s has launched a campaign which will see it give away £1,000 to five community clubs.
Community groups can register via the brand’s dedicated Wall’s Collectors’ Club website. Wall’s customers, club members, as well as their friends and families, will then have the chance to collect points by purchasing Wall’s Pastry products and uploading a picture of their receipt or product barcode, which they can then donate to their favourite club.
The top five clubs who receive the most points will win £1,000. With the top 20 clubs featuring on a live leaderboard, customers and clubs can track progress in real time.
The Wall’s Collectors’ Club initiative will be supported digitally across the brand’s website and through its social media channels.
As an added consumer incentive, Wall’s will enter everyone who has redeemed their Collectors’ Club points into a prize draw to win £500.
Kim Burgess, head of markets at Addo Food Group, said: “We are committed to supporting communities and community groups across the UK and following the huge success of our Helping Hands campaign in 2017, we are pleased to be introducing another initiative that benefits both consumers and retailers.”
The Collectors’ Club campaign will run until31 May. All Wall’s Pastry products will be included in the campaign.