Leading baker Warburtons has launched a portfolio of premium snacks as it targets a new market sector. Scheduled for launch on March 15, the range will consist of two snacking products ChippidyDooDaa pitta chips and Snackadoodle wholegrain snacks. The baked Pitta Chips are for snacking and dipping, and come in four flavours and two pack sizes.
The 40g single-serve packs are available in mature cheese & spring onion; chilli jack; and sea salt &malt vinegar, and have a rrp of 64p. The 150g sharing packs are available in mature cheese & spring onion; and sea salt & cracked black pepper, with a rrp of £1.79.
Seasoned with natural flavours and containing no artificial ingredients or msg, the range is baked not fried which leads Warburtons to claim it contains 60% less fat than standard potato crisps.
The wholegrain snacks are made of 70% wholegrains and are available in both a 20g single-serve pack (rrp 53p) and six pack (rrp £2.20) in two flavours Cheddar cheese & onion and sweet chilli.