Storck UK is launching the Werther’s Original chocolate range into the impulse sector in 100g hanging bags. It was originally launched last summer in 125g bags.
The new 100g line-up comprises milk chocolate, chocolate caramel and Caramelts. Rrp is £1.79 and the bags come in cases of eight.
The launch is backed by a new £5m TV campaign which communicates "all the yumminess" of Werther’s Original chocolates.
Storck UK sales director Richard Draysons says: "The launch of Werther’s Original chocolates last year was a huge success...taking the brand close to the £30m mark."