Following their success as a limited edition, butter mints are now a permanent addition to the Werther’s Originals range.
They are available in a 150g bag with a rrp of 95p.
Bendicks is running a 33% extra free promotion across the 150g range while multipacks of 50g rolls have a ’three plus one’ offer. Further support comes from the ’Jake’s Dad’ TV ads, which are on air throughout this year as well as a prize draw in 150 cash and carries where retailers can win DVD players and rentals.
Bendicks says the brand’s relaunch in 2006 delivered growth of 4% in a market that was in decline.