Coca-Cola Enterprises has launched a new Glacéau vitamin water on-pack promotion giving shoppers the chance to win a Quella fixie bike.

The ’Design a Bike and Win it’ competition gives consumers the opportunity to personalise their own bike online. Each design will be entered into a prize draw for one of 100 Quella bikes with a RRP of £649. The promotion is communicated with on-pack neck collars. All entrants receive 25% off a Quella bike.

The competition is running until November 23 on promotional bottles and retailers will be supported with point-of-sale material to help increase visibility in-store.Caroline Cater, operating marketing director for Coca-Cola Enterprises, advised retailers to stock up now on the new promotional packs.

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