Whiskas is building on the success of its best-ever pouch recipe launch last year, with a new recipe and complete pack redesign for its range of dry cat food.
The all-new Whiskas Dry comes in Chicken and Tuna flavours, available in 340g and 825g. Also available are £1 price-marked versions of its 340g packs, with a new, clearer flash on pack.
The Whiskas reformulation includes the addition of Pockets, which are crunchy parcels with a soft filling, in a variety of shapes.
The range will be supported by a £10m marketing investment.
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