Skittles has launched a limited edition Wild Berry variant. Flavours include cherry, blackberry-apple, raspberry, strawberry-kiwi and blueberry.

Packaged in a 55g purple bag, Skittles Wild Berry is available for eight weeks at a rrp of 30p.

Sam McElligott, trade relations manager at Masterfoods, said: “Limited editions create interest in the confectionery market so retailers should stock both the limited edition and the traditional variants as they can positively work together to boost sales.”

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