Wild West jerky has been refreshed with a new look, new flavours and new proteins.

The new design positions Wild West as the brand for the individual with an active lifestyle. New varieties include: Jalapeno Beef Jerky, Fajita Spice Chicken Jerky; and two Salmon Jerky flavours: Sea Salt & Black Pepper and Chilli. The new proteins are said to deliver a softer texture that still retains the flavour associated with the best-selling beef jerky.

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