Robinsons is celebrating its long-term partnership with Wimbledon with limited-edition Wimbledon packaging and two new flavours.

The Wimbledon packaging is appearing on core 1ltr and 2ltr single-concentrate bottles and Squash’d packs. The two new flavours are Orange & Peach, available in the 1ltr single concentrate format following its popularity in Squash’d; and Lemon & Pink Grapefruit.

The activity forms part of Britvic Soft Drinks’ £5m ’A real taste of Wimbledon’ campaign for the squash brand. There will also be sampling and experiential in and out of store, social media, TV and outdoor advertising. In addition, a consumer competition is giving away VIP experiences and tickets to the ladies’ final via the Twitter hashtag #tasteofwimbledon.

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