Mars is giving retailers the chance to win £1,000-worth of free stock.
Retailers will be eligible if they gain the Mars Gold or Platinum standard in store for 2009, which they can achieve by stocking the recommended products or boosting confectionery sales.
All retailers with the Gold or Platinum standard for three consecutive months will be entered into a free prize draw to win one of 16 prizes of £1,000-worth of Mars stock.
The scheme has been rolled out in four regions across the UK with four winners in each region - north, north east, south, and Wales/west England.
Stores will be assessed by members of the Mars sales team.