To celebrate its biggest launch of the year, Gillette is giving retailers the chance to win a selection of its Fusion ProGlide products.

Five Forecourt Trader readers will each receive a case of new Gillette Fusion ProGlide razors and a case of Gillette Fusion ProGlide shave foam. The Gillette Fusion ProGlide shaving system is said to be a significant advancement in shaving performance and comfort, outperforming Gillette Fusion the world’s leading razor.

Technological innovation is at the root of the release of the new product and extensive research and innovative development have led to seven key improvements that help turn shaving into gliding.

Thinner, finer blades are used with a low-resistance coating designed for ’less tug and pull’.

Brand owner P&G says that combined with an effective core range of grooming products from its ShelfHelp convenience merchandising guide, Gillette ProGlide will help drive awareness in store and also boost retailers’ sales.