Ferrero is launching a new trade promotion in January offering independent retailers the chance to win a three-night trip to New York.
The ’Win a trip to the Big Apple’ trade promotion follows the successful launch of Tic Tac apple burst in January 2014, which is now worth £1.18m (Nielsen). Fifty runners-up will be presented with best-in-class pos kits to help maximise sales.
For a chance to win, retailers need to purchase a promotional case of Tic Tac which, from January, will include a ’Win a trip to the Big Apple’ scratchcard with a unique code. The code must be entered onto the Ferrero trade website where retailers will be immediately informed if they have been successful in winning either of the prize options.
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