Walkers has launched its biggest ever on-pack promotion to reinforce its use of home-grown ingredients. With a guaranteed win in every pack (from free crisps, to discounts on days out, to cash prizes), online game Gary’s Great Ingredient Hunt gets consumers to help Gary Lineker find the home-grown ingredients in the range.

Consumers enter the unique code from inside their promotional pack of Walkers crisps at www.walkers.co.uk from any online digital device and then play to win. They can redeem these rewards via a mobile voucher, and are directed to their nearest retailer giving people more reasons than ever to visit their local store.

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