Kraft Foods is building on the continuing success of the Cadbury Wispa brand with the launch of Bitsa Wispa bite-sized chunks of the chocolate in a convenient, resealable sharing bag.
Sally Barton, brand manager for bite size at Kraft Foods, says: "With the launch of Bitsa Wispa we are looking to continue the success of the growing Cadbury-branded share portfolio. We are confident that the new addition will be just as successful as its predecessors thanks to the rise of the ’big night in’, the ever-increasing popularity of sharing formats and consumers’ love for the Wispa countline."
Recommended retail price is £2.03.
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