Lucozade Sport has announced it will be joint sponsor, with Hyundai, of ITV’s World Cup 2010 coverage. Lucozade Sport will be the official sport drink of Team England, and Hyundai, the official car partner of the FIFA World Cup 2010. As such they will be ITV’s exclusive joint broadcast, online, interactive and mobile sponsors.
The fully integrated package includes sponsorship of all live coverage and tournament highlights across ITV’s channels.
Caroline Hipperson, marketing director at Lucozade Sport, says: "Being part of ITV’s coverage provides us with an exciting opportunity to reinforce our relationship with the England team and drive sales of the Lucozade Sport range during the key summer sales period."