Powerade has launched its 2010 FIFA World Cup campaign with a new TV commercial featuring England star Wayne Rooney, highlighting the role the isotonic sports drink will play as the on-pitch hydration partner for every team at this summer’s tournament. It will be the only drink hydrating all 736 players from 32 countries before, during and after all 64 games. The new commercial sees a shirt-less Wayne Rooney fuelled by water, in a one-on-one skills and endurance duel.

Meanwhile, an on-pack Powerade promotion enables consumers to enter a daily draw to win ’once in a lifetime’ football or rugby training sessions as well as tickets to either a 2010 FIFA World Cup or international rugby match.

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