Wrigley has launched two new additions to its Extra brand; and the first fruity flavours for Orbit Complete.
The new Extra variants - Polar Ice and Arctic Ice - are designed to freshen the breath immediately, neutralising strong foods and giving long-lasting freshness even after chewing has finished. Available in pellet blister packs, rrp is 39p.
Meanwhile strawberry, and lemon & lime flavours have been added to the Orbit Complete line-up, rrp 59p. According to Wrigley, Orbit Complete stands for oral care in the minds of chewing gum users. It contains Xylitol to help reduce plaque and help prevent the risk of tooth decay, therefore the new variants will appeal to consumers looking for a healthier dental lifestyle who enjoy fruity flavours.