Wrigley is introducing three new products this month. Extra Ice Mints follow the successful launch of Extra Ice chewing gum earlier this year. The mints are said
to give consumers an icy blast and are available
in a roll-pack format
that’s new to Extra Mints. Rrp is 29p.
Meanwhile, to build on the success of the Orbit brand, Wrigley is launching Orbit White Tabs, a new sugar-free gum in tab format, which is said to have added tooth-whitening benefits. Rrp is 35p.
Finally there is new Juicy Fruit blulemberry, a sugar-free gum that combines lemon & blueberry flavours.
Coinciding with these new launches is the relaunch of Airwaves menthol & eucalyptus with an improved, longer-lasting flavour.