Milkshake brand Yazoo has added a new long-life drinking yogurt to its range, called Yazoo Yogo, in summer berry flavour.
Alan Prior, sales and marketing director at manufacturer Campina, says the market for drinking yogurts is growing fast, but is currently dominated by short-life products. He adds that Yazoo Yogo has been a hit in consumer taste tests.
It comes in 500ml bottles and 4x200ml multipack and will benefit from a £3.5m marketing spend for the total Yazoo brand.
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