Golden Virginia Yellow is a new value-for-money addition to the popular handrolling tobacco range. It comes in 12.5g, 25g and 50g packs with recommended retail prices of £2.73, £5.35 and £10.59 respectively.

Price-marked packs are also available for the 12.5g and 25g sizes - at £2.65 and £5.25 respectively.

Alistair Brown, UK marketing manager at Imperial Tobacc, says: "Golden Virginia Yellow gives smokers the high quality they require while offering a value-for-money proposition which is important in the current economic climate."

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