An indulgent dessert in a bottle is how best to describe Yum, a new drinks range from Vimto.
The range is targeted at 18 to 40-year-old professional women who are after a guilt-free treat.
There are six pudding flavours including rhubarb & custard, cherry pie, summer fruit trifle and lemon cheesecake.
The drinks contain no added sugar and 8% fruit juce and each has less than 20 calories.
Yum comes in 200ml single-shot curvy bottles designed for gripping on the go. Rrp is 99p.