Premier Foods is launching new Cadbury Roses Cake Bars ahead of the festive season, with classic favourites and best sellers also returning from Cadbury Cakes and Mr Kipling. Mr Kipling will see a packaging refresh across its range, while Iced Topped Mince Pies will now also be available in a handy twin pack.
Helen Warren-Piper, marketing director at Premier Foods, said: "Our portfolio includes a number of the nation’s leading brands that are central to the Christmas season. In addition to bringing back popular products that help retailers consistently drive sales each year, we are always looking to build on this excitement with new launches."
Available now in time for Christmas, Premier expects the new Cadbury Roses Cake Bars to stay in the market beyond December.
Premier Foods’ popular Mr Kipling and Cadbury Cakes Christmas ranges are also available now, with products such as Mr Kipling Merry Mince Pies, Frosty Fancies, Cadbury Flake Cakes and Mini Yule Logs. The Mr Kipling seasonal portfolio has undergone a packaging refresh to help the products stand out in a Christmas cake market worth £103m (IRI data).
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