Scandinavian Tobacco Group (STG) has introduced two more flavours to its XQS nicotine pouch portfolio: Black Cherry and Citrus Cooling.
The manufacturer says that Black Cherry offers a ”rich, deep taste” of dark cherries, which is an unusual flavour for nicotine pouches. And its Citrus Cooling pouch has a taste blend of ”tart citrus and minty freshness”, to create an “energising experience”. Both flavours contain 8mg of nicotine per pouch and have an rrp of £5.50.
XQS was launched in May last year in four flavours, and a variety of strengths. Following a summer activation plan and the use of dedicated in-store display units it became the fastest growing nicotine pouch brand in the second half of 2024, says the company.
STG’s UK head of marketing, Prianka Jhingan, says: ”We know pouch users are motivated by great flavours, and they won’t be disappointed when they try Black Cherry as a refreshing alternative for those seeking a fruit-forward option and Citrus Cooling as a great choice for those seeking a crisp, clean taste with a lasting cool effect.
”There’s going to be much more news to come from XQS this year too, so watch this space as we continue our mission to drive category growth with great flavours and competitive prices.”
