MRH, the number one in Forecourt Trader’s Top 50 Indies, has signed a further five-year contract with Amscreen which will see an upgrade of its existing network of 365 screens in UK forecourts to Amscreen’s 24-inch screen. The new screens also feature Amscreen’s OptimEyes technology, delivering real-time audience measurement data.
MRH has been working with Amscreen since 2009, employing a network of screens within forecourts at pay points. This network delivers store specific messages for customers as well as third party advertising sold and served by Amscreen.
The network provides brands the opportunity to reach 3.4m visitors to these venues every week. The MRH estate represents a key part of the larger portfolio of 3,765 within forecourt venues across the UK with 27 million impacts every week.
Andrew Jackson, general manager at MRH Retail said: “Having worked with Amscreen for some years, we’ve seen the screens provide an invaluable customer messaging platform. With the addition of the new screen format and real-time audience measurement technology in the form of the OptimEyes technology, we are very happy to continue to work with the team and this excellent product.”
Simon Sugar, CEO of Amscreen Advertising and Media added: “We are delighted to be extending our partnership with MRH for an additional five years. With our new screen products and audience tracking, we can add further insight and audience metrics for both MRH and those advertisers looking to capitalise on our UK wide network.”
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