PepsiCo has invested in pre-filled ’ready to sell’ clip strips to help impulse retailers grow their Walkers crisp sales.
There are four in the range, featuring the best-selling standard bag crisps: salt & vinegar, ready salted, cheese & onion and prawn cocktail.
Outers contain three ready-to-merchandise eight-bag strips.
PepsiCo says that by positioning the clip strips in key secondary siting locations such as at the till point and next to the soft drinks, retailers can maximise their impulse sales of snacks.
The launch of the clip strips coincides with a new marketing campaign for Walkers.
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