Amscreen Digital Solutions has extended its partnership with motorway services operator Welcome Break.
As well as a five-year renewal of the existing network of screens in forecourts and WH Smith retailers at Welcome Break locations, the deal will also see screens installed in break areas and team rooms to enable internal communications and better employee engagement.
The renewal of the existing contract includes a network of 59 screens across the Welcome Break estate providing advertised brands the opportunity to reach over 1.2m visitors to these venues every two weeks.
Amscreen says the ’plug and play’ technology featured in Amscreen’s digital screens will enable Welcome Break sites across the UK to communicate company messaging, employee updates, staff events and training news internally and in real time.
With screens installed across their estate, Amscreen will take content from Welcome Break’s existing intranet system and broadcast it across the network, facilitating employee communications and improving engagement.
Karl Jolly, director of people at Welcome Break, commented: “Having already seen the benefits of Amscreen technology in our forecourts and retailers, deploying them in team rooms for employee communications was an easy decision to make.
“Their digital screens enable us to update internal messaging in real time and talk effectively to our employees in an engaging way. Furthermore, the ease of deployment and connection means that the screens aren’t a hassle for us, they just require a plug socket.”
Paul Atherton, Amscreen commercial director added: “We are pleased to have taken our partnership with Welcome Break to the next level and to see our screens deployed in their staff areas. Welcome Break is a prime example of how effectively our solutions can be used across a broad range of environments and situations and we look forward to building this relationship further over the coming years.”