Kalibrate, the experts in global fuel and convenience retail, has announced that EFR-Group (European Forecourt Retail Group) has chosen Kalibrate Location Solutions as the strategic market planning partner for its 1,200 fuel retail locations in France, The Netherlands and Belgium.

The selection will enable EFR-Group to leverage Kalibrate’s models, industry expertise and unmatched market intelligence to inform the company’s pan-European growth strategies.

Implementation of Location Solutions will allow EFR-Group to assess location performance potential, inform investment strategies and determine how to optimise network performance in challenging markets.

Steve Westwell, EFR-Group CEO, said: “In selecting our location solutions partner, Kalibrate’s edge was its consulting group’s subject matter expertise, which will enable us to leverage the predictive insights from Location Solutions for more actionable market planning.”

Bob Stein, president and CEO of Kalibrate stated, “Kalibrate is delighted to join with EFR-Group at this important growth point in their history, bringing our powerful platform and unmatched expertise to bear on their market planning.”

EFR-Group is owned by London-based venture capital group TDR Capital, which last month agreed to take a minority stake in Top 50 Indie Euro Garages that values the overall business at £1.3bn.

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