Card payment company Markadis has launched Mii-Promo, a loyalty scheme tailored to the needs of independent retailers and smaller groups.

Mii-Promo uses customers’ debit and credit cards to register and operate, backed by a suite of data marketing tools that is the back bone of Mii-Promo monitor buying trends and customer behaviour to highlight and capture opportunities for the retailers.

The Mii-Promo marketing tool-kit is designed to increase communication and understanding between the retailer and their customer base, resulting in increased sales and a more open relationship without the need for investment in new point of sale technology or back end data manipulation.

Adrian Cannon, managing director of Markadis, said, “For over 15 years, independent retailers have been fighting impossible odds against the marketing power that big brands have at their disposal. If you then add in the additional challenges presented by most high street locations, for example, limited or expensive parking, you can see why customers are pulled back to large out of town retail parks when many actually want to support local business. Mii-Promo’s launch herald’s a new phase in the relationship between customers and retailers by putting marketing power to drive sales and loyalty back in the hands of independent retailers.

“By using technology that was previously not available to independent retailers, Mii-Promo generates customer profiles based on activity and then helps the retailer reach out to this profile in a personal way. Markadis’ expertise can drive loyalty, retail spend and the frequency of visits and will revive the personal relationships that have been the hallmark of independent retailing.”

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