Moto Hospitality has signed a further five-year contract with digital outdoor screen network provider Amscreen, initiating an upgrade in screen technology within 45 sites across the network.

Moto is one of the final networks to benefit from Amscreen’s nationwide screen technology roll-out of 2650 and it brings their weekly audience to over 19 million.

The high definition, larger format, portrait screens will also employ Amscreen’s OptimEyes technology, delivering real-time audience measurement data. The network provides brands the opportunity to reach nearly 500,000 visitors to Moto’s venues every week.

Moto has been working with Amscreen since 2010, providing store specific messaging, content such as traffic reports, weather and news as well as third party advertising sold and served by Amscreen.

Paul Comer, commercial and purchasing manager at Moto, said: “The screens in our motorway service areas provide us an excellent communications vehicle for motorists and are a valued source of content on their journey. We’re pleased to continue our relationship with Amscreen and look forward to this new state-of the-art screen technology rolling out across our venues.”

Simon Sugar, CEO of Amscreen Group commented: “Moto venues are a key destination for the UK’s road users as well as capturing impulse shoppers in these high dwell environments. We’re delighted to continue our partnership and look to delivering an enhanced product and service to both Moto and our advertisers.”

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