PriceAdvantage, an American fuel price management software company and division of Skyline Products, is expanding to serve clients in Europe.

The expansion includes software enhancements designed to support the unique needs of European fuel marketers as well as the addition of sales and support staff dedicated to those customers.

The decision to invest in the internationalisation of PriceAdvantage software was based on market demand, according to Skyline Products CEO Chip Stadjuhar. He said: “The increased interest from European fuel marketers has hit a tipping point.

“In this global economy, fuel marketers realise that the best solution to their unique fuel marketing needs might be found outside their region. In addition, software companies such as PriceAdvantage provide hosted/SaaS solutions which make licensing global solutions easy and affordable.”

Market feedback proved that ease of use and affordability are not the only criteria fuel marketers use when selecting fuel pricing software, according to Allison Wroe, PriceAdvantage director of marketing. She said: “As it turns out, European fuel marketers are much like those in North America.

“We’ve learned that these retailers want more than just software. They want a partner – one who responds to their needs quickly and who is honest and transparent with their pricing. That is something that makes PriceAdvantage unique. We are not a huge consulting firm. We are singularly focused on providing fuel pricing software that meets our customers’ needs now and provides the flexibility to support their growth.”

To support that promise of rapid customer response and a strategic partnership, PriceAdvantage has added Stuart Dudman as business development manager for Europe. Dudman, who has experience as solutions engineer in both software and fuel pricing industries, is based in London and will assist with the sales and support of all European customers.

PriceAdvantage software allows fuel marketers to gather competitor prices, replacement costs, historical data, store specific/market insight as well as leverage economic modeling to determine and push new fuel prices.

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