The Dole Sunshine Company has launched a new range of mixed fruit in jelly, targeted specifically at kids.
The new kids’ range is sugar free and consists of two different SKUs, one with strawberry flavoured jelly and the other with orange flavoured jelly, both of which are made with 100% real fruit juice. Both SKUs also contain real pieces of pineapple and papaya, in smaller portion sizes with fun packaging aimed to appeal to a younger audience. They are high in vitamin C and contain no artificial colours, flavours or sweeteners. Rrp is £1.79 for a pack of four.
Andrew Bradshaw, UK sales director at the Dole Sunshine Company, said the timing of the launch fitted perfectly with the new school year. “What makes this product special is that the flavours have been chosen by kids, for kids.,” he explained. “We partnered with a local primary school where all the year two and three kids tested and voted on the best flavour combinations. Both kids and parents loved the products with 96% wanting these products to be available at home for snacks – including two children who had significant allergies to artificial flavours and colours.”