In 2024 Cadbury will celebrate its 200th birthday and as part of the year-long celebrations, Cadbury Hot Chocolate has a promotion that gives shoppers the chance to win either £2,000 in cash – or one of 200 limited edition Cadbury “Chunk” mugs.
Brand owner Mondelez says that by giving consumers a chance to own their own “chunk of history”, Cadbury is helping to tap into the nostalgia of the brand while creating excitement during the brand’s 200 years on shelf.
To be in with a chance of winning one of the mugs, or one of five top cash prizes of £2,000, shoppers need to enter the code from participating packs on the promotional website at chunk.cadbury.co.uk, or scan the QR code on promotional communications.
Promotional packs are available until mid-April. The promotion will be supported with out-of-home advertising, influencer communications, email comms and social media activity.
