All Ice cream & frozen articles – Page 3
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News
product news: Unilever invests in ice cream freezers
Unilever is aiming to boost the value of the ice cream category in 2016 through a substantial investment in its salesforce and increased freezer distribution, as well as a range of new products. From March, Unilever will be increase its field salesforce in a bid to reach five times as ...
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News
Product news: Unilever targets growth in the ice cream category
Unilever is investing in its sales force, freezer distribution as well as new product development in a bid to generate significant growth in the £938m ice cream category.Kicking off in March, the increase in salesforce is an attempt to reach five times as many retailers with expert advice, guidance and ...
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Soft ice cream serves up massive profits
Sales of self-serve soft ice cream machines have taken off in the forecourt sector, according to Malibu Corporation. It reports that its sales in the sector have doubled this year and that it has struggled to maintain stock levels due to such high demand.Malibu Corporation’s marketing manager, Kate Keating, says ...
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Ice cream machines are hot
Sales of self serve soft ice cream machines have taken off in the forecourt sector, according to Malibu Corporation. It reports that its sales in the forecourt sector have doubled this year and that it has struggled to maintain stock levels due to such high demand. With retailers looking to ...
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Ice creams to share
Unilever is launching a new range of hand-held and mini ice cream Cornettos in a bid to strengthen its snacking portfolio.New Cornetto Bites are inspired by chocolate sharing pouches popular in the confectionery category. Each bag contains 12 x 28ml bite-size Cornettos (six classico and six chocolate). And, exclusive to ...
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PRODUCT NEWS: Unilever unveils summer ice cream range
Unilever is launching a range of new ice cream products this summer under its Cornetto, Ben & Jerry’s, Magnum and Wall’s brands. The new products will be available from March and aim to tap into current and anticipated consumer and category trends, such as the growth seen in the luxury ...
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SHOP PRODUCT NEWS: Frozen yoghurt sales on the rise as demand cools for ice cream, says Mintel
New research from Mintel finds things are hotting up in the freezer cabinet as frozen yogurt gives ice cream a run for its money. The warm summer of 2013 provided a significant boost to the ice cream market with a more than 7% year-on-year rise in values when sales jumped ...
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Ice cream delight
Premier Foods has launched Angel Delight Ice Cream, a powder that can be whisked up with milk to create ice cream in strawberry, chocolate, butterscotch or vanilla flavours.
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Ice cream sales boost
Mars is boosting its ice cream sales support team to 300 reps from 15 - to maximise its impulse ice cream business which grew 10% last year. It has plans for a £1m ice cream-specific marketing spend that includes a new national advertising campaign, starting in May, and will be ...
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Newssummer ice cream
General Mills UK is giving forecourt retailers the opportunity to refresh their sales this summer with its new Limited Edition Häagen-Dazs raspberries & meringue ice cream.Only available until September, the new variety is a combination of vanilla ice cream swirled with raspberry sorbet and crunchy meringue pieces.Raspberries & meringue will ...
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Ice cream dream
For most consumers, summer is the season for ice cream, and David Taylor, sales and marketing director at Frederick’s Dairies, reckons it’s more about sunshine than temperature. "My theory - though it’s not a scientific one - is that more than three days of constant sunshine means sales of ice ...
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Premium ice cream
R&R is launching a stack of products this month which are aimed at the impulse summer ice cream sector.These include Rachel’s premium organic ice cream, which is the first ice cream product for the Rachel’s brand. The ravishingly raspberry and decadently double cherry flavours, both available in a 500ml ...
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Big ice cream promo
Magnum is running a £1.5m promotion which brand owner Unilever says is the biggest ever for an ice cream brand. The ’Win a luxury break every day’ competition gives consumers the chance to win trips to Europe. The promotion runs throughout July and August and is supported by a dedicated ...
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NewsIce cream takes the biscuit
Masterfoods has launched new Twix ’Xtra ice cream bar for summer 2007.The ice cream equivalent of the popular confectionery brand, it combines crunchy Twix biscuit with ice cream, topped with soft caramel and coated in milk chocolate. Masterfoods says it is the only ice cream on the market with biscuit.Twix ...
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Classic ice creams return
Fredericks Dairies is strengthening its Cadbury portfolio with an addition that aims to bring ’vintage cool’ to the freezer.The Cadbury Flake 99 Classic raspberry cone will introduce new consumers to an iconic brand and take older ones back to their childhood. The milk chocolate-lined cone is filled with vanilla ice ...
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Quality ice creams
Ice cream versions of the three biggest-selling sweets from the Quality Street line-up are being launched in September by Richmond Ice Cream.The new Quality Street ice creams, rrp £2.29 for a box of three, include the purple one, the green one and the orange one. The launch is supported by ...
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