All Ice cream & frozen articles – Page 3

  • News

    Ice cream sales boost


    Mars is boosting its ice cream sales support team to 300 reps from 15 - to maximise its impulse ice cream business which grew 10% last year. It has plans for a £1m ice cream-specific marketing spend that includes a new national advertising campaign, starting in May, and will be ...

  • summer ice cream

    summer ice cream


    General Mills UK is giving forecourt retailers the opportunity to refresh their sales this summer with its new Limited Edition Häagen-Dazs raspberries meringue ice cream. Only available until September, the new variety is a combination of vanilla ice cream swirled with raspberry sorbet and crunchy meringue pieces. Raspberries ...

  • News

    Ice cream dream


    For most consumers, summer is the season for ice cream, and David Taylor, sales and marketing director at Frederick’s Dairies, reckons it’s more about sunshine than temperature. "My theory - though it’s not a scientific one - is that more than three days of constant sunshine means sales of ice ...

  • News

    Premium ice cream


    R R is launching a stack of products this month which are aimed at the impulse summer ice cream sector. These include Rachel’s premium organic ice cream, which is the first ice cream product for the Rachel’s brand. The ravishingly raspberry and decadently double cherry flavours, both available in ...

  • News

    Big ice cream promo


    Magnum is running a £1.5m promotion which brand owner Unilever says is the biggest ever for an ice cream brand. The ’Win a luxury break every day’ competition gives consumers the chance to win trips to Europe. The promotion runs throughout July and August and is supported by a dedicated ...

  • Ice cream takes the biscuit

    Ice cream takes the biscuit


    Masterfoods has launched new Twix ’Xtra ice cream bar for summer 2007. The ice cream equivalent of the popular confectionery brand, it combines crunchy Twix biscuit with ice cream, topped with soft caramel and coated in milk chocolate. Masterfoods says it is the only ice cream on the market with ...

  • News

    Classic ice creams return


    Fredericks Dairies is strengthening its Cadbury portfolio with an addition that aims to bring ’vintage cool’ to the freezer. The Cadbury Flake 99 Classic raspberry cone will introduce new consumers to an iconic brand and take older ones back to their childhood. The milk chocolate-lined cone is filled with vanilla ...

  • News

    Quality ice creams


    Ice cream versions of the three biggest-selling sweets from the Quality Street line-up are being launched in September by Richmond Ice Cream. The new Quality Street ice creams, rrp £2.29 for a box of three, include the purple one, the green one and the orange one. The launch is supported ...