FT - Lucky Pump promotion - Burslem fuelling station, one of Essar's newest sites which will take part in this week's Lucky Pump promotion

Burslem fuelling station, one of Essar’s newest sites which will take part in this week’s Lucky Pump promotion

Essar is to give 42 customers the chance to win £20 off their next fuel bill, with a Lucky Pump promotion starting today (Monday, July 26) and running through to Sunday, August 1.

Simply filling up at an Essar-branded station in the Stoke and Crewe area qualifies motorists for the promotion.

Essar business development manager Byron Barker said: “We have six Essar stations in the Stoke and Crewe area and recently welcomed a new filling station, Burslem, to our network. It was therefore a logical choice for us to launch this promotion backed by advertising on popular local radio station, Signal 1. This marks our first radio campaign and we are looking forward to seeing a real boost in brand awareness.”

Barker said the promotion is simple - fill up at a ‘lucky pump’ and you could win £20 off your fuel bill. Full details, including terms and conditions are on the website www.luckypump.co.uk.

The lucky pump will be allocated at random at each of the six stations included in the scheme, every day for the duration of the promotion, meaning that each site has a winner every day.

The following Essar sites are participating in the Lucky Pump promotion:

• Burslem, Scotia road, Burslem, Stoke on Trent Staffordshire, ST6 4HA

• Brook house The Green, Cheadle, Stoke-On-Trent Staffordshire, ST10 1PH

• Bluegates Tunstall Road, Biddulph, Stoke-On-Trent Staffordshire, ST8 7PX

• Tean Draycott Road, Upper Tean, Stoke on Trent Staffordshire, ST10 4JF

• Rupeyal 385 High Street, Stoke on Trent Staffordshire, ST6 5EP

• West Street 27-29 West Street, Crewe, Cheshire, CW1 3HD