- Pembrokeshire-based operator reaches 59 sites with three new acquisitions across West Wales and Somerset
- The Group now operates four sites along the A40 into Pembrokeshire
- Ascona on a mission to become one of the top four independent fuel retailers in the UK
Fast-growing Top 50 Indie Ascona Group has acquired three service stations across Pembrokeshire, Carmarthenshire and Somerset, taking its total portfolio to 59 sites across the UK.
The latest additions include two sites in West Wales - Texaco-branded Manordeilo Service Station in Manordeilo; and a Shell-branded Forge Service Station in St Clears. At Forge Service Station, Ascona will run the Forge Lodge Motel and the rebranded restaurant ’Fire House @ The Forge’, both set to re-open on May 17.
In-keeping with the Group’s strategy to develop the next evolution of retail roadside destinations, both stations will include a Nisa-branded shop. With these strategically positioned acquisitions, the Ascona now operates four sites along the A40 into Pembrokeshire, including the Ivy Service Station and Tenby Road Service Station, opposite the newly purchased Forge Service Station in St Clears.
The third addition is the Texaco-branded Central Motors Service Station in Chard, Somerset, Ascona’s first acquisition in Somerset.
Ascona, CEO Darren Briggs said: “We are delighted to add these forecourts to our expanding portfolio. We began our growth strategy in 2018 with two Ascona sites in Pembrokeshire and are glad to further strengthen our presence in the region, now operating 13 sites in total across Wales”.
“To date, we operate 59 forecourts in the UK, and we are on track to achieve our ambitious goal of becoming one of the top four independent fuel retailers in the UK market. With these sites now part of the Ascona family, we look forward to upgrading them with our combined fuel and retail offering and serving the local communities of Pembrokeshire, Carmarthenshire and Somerset.”