The UK automotive industry is publicising its commitment to improving air quality and reducing vehicle emissions with a new consumer-facing video, launched ahead of this year’s Geneva Motor Show.

The Society of Motor Manufacturers and Traders (SMMT) says there is widespread confusion about the advances in new car technology and official emissions testing that, if uncorrected, could limit adoption of the latest low emission vehicles and undermine the UK’s efforts to meet strict air quality and climate change obligations.

With this in mind, the SMMT has produced a new animation inform motorists about reductions in the emissions produced by cars, and the situation regarding emissions testing in Europe which, from next year, will feature on-the-road testing.

The animation has been launched ahead of this year’s Geneva International Motor Show, where many of the industry’s latest ultra low emission petrol, diesel, electric, hybrid and hydrogen cars will be on display.

SMMT chief executive Mike Hawes said: “Air quality and emissions are issues the motor industry takes very seriously. Automotive manufacturers are dedicated to producing the cleanest ever vehicles and invest billions developing innovative new technologies to improve our air. We believe this record of progress is one that needs to be told.”

To watch the video and find out how the automotive industry is tackling emissions and improving air quality, visit