Extra Motorway Services has announced a partnership with the assist-Mi app aimed at bringing ‘revolutionary assistance’ to disabled customers at its motorway service stations across the UK.

On November 1, Extra became the first motorway service provider to offer assist-Mi to its customers, allowing them to communicate directly with Extra service staff to enquire about facilities, ask questions and/or request assistance to access the various retailers on-site.

The assist-Mi app is said to be the first solution of its kind to give organisations the ability to offer proactive assistance to guests, so the assistance is ready and waiting on their arrival. The app can also help users navigate their way to their nearest services, as well as chat to staff before they turn up.

The free service is available at Extra’s seven larger sites (Baldock, Beaconsfield, Blackburn, Cambridge, Cobham, Cullompton and Peterborough) from early morning until late evening.

Neil Herron, co-founder of assist-Mi, said: “This is an extremely exciting partnership for assist-Mi and all its customers. Users travelling across the UK will now be able to get the bespoke service they need to be as independent as possible in the most accessible service stations in the UK.”

Andrew Long, chief executive officer of Extra Motorway Services, added: “We want to give the best possible experience to our customers visiting our service stations and we are thrilled to be working with assist-Mi to ensure we offer exceptional customer service to those who may need an extra helping hand.”

Customers can download the app from the Apple App Store and the Android Play Store.