Energizer has given its entire brand a revamp in a bid to simplify the battery shopping experience for consumers.


Energizer has a new global brand identity which it says is in line with today’s consumer needs and will lead the category in technology and innovation.


As well as the packaging redesign, it has introduced clear performance-related messages on packs and point-of-sale material that is meant to make the category easier to understand.


There will also be a multi-million pound campaign to help educate consumers.


The company says that selling one pack of four AA batteries can deliver the same profit as 17 chocolate bars and by adopting the new approach, retailers will be able to capitalise on this profit opportunity.


To celebrate the unveiling of Energizer’s new global identity, it is giving retailers the chance to win £50-worth of Energizer batteries. There are five prizes up for grabs.