Graham Peacock, chief executive of the UK’s biggest independent retailer, MRH, was awarded the Long Service and Loyalty award at the recent BP dealer convention in Athens.

The award was also presented to Bob and Adela Rottner (Three Springs, East End and Whittingham Road Service Station); and Lynwen and Ifor Jenkins (Tymawr and Rheidol Filling Sation)

A number of initiatives were unveiled at the four-day event, including giving dealers access to an integrated suite of offers covering BP’s fuel supply arrangements as well as options to access BP’s Dealer Buying Group capability, and coffee and hot food concession Wild Bean Café.

The convention also offered the opportunity to explain in more detail how dealers will be involved in BP’s 2012 Olympic and Paralympic programs and associated marketing activity.

Peter Molloy, BP’s UK sales manager, said: “We are really pleased with how the convention went. It was a great opportunity to get dealers together and explain our exciting future plans, articulate our strategy and demonstrate our commitment to the UK dealer business through the development of our dealer offers

“Another important feature of the event was to spend some quality time to nurture the already valued relationships with our dealers and provide real demonstration of how we can continue to grow our respective businesses together.”


Other dealers recognised at the award ceremony included: Paul Jervis (Darrington Service Station), The Spirit of Partnership Award; Jonathan James (James Graven Group), The Brand Champion Award; Graham and Julia Parker (Hinton Service Station), The BP Offer Award; Lee and Suzanne Reynolds (Longmynd Service Station), The Customer Service Award; Kris Navaratnam and Satha Somasundaram (Krisco Sycon Group), The BP Newcomer Award.