Spar wholesaler James Hall is forging ahead with its plans to promote fresh foods and in-store investment, with a host of new initiatives to help build their business with retailers.

The wholesaler is relaunching its Harvest Scheme, an initiative that was set up in 2006 to reward retailer loyalty and encourage investment in their stores. This year, James Hall is doubling however much a retailer has earned on the scheme with the company’s money.

Peter Dodding, retail director at James Hall, said: “The improved Harvest Scheme means Spar retailers with Hall’s, both existing and new, have a wonderful opportunity to take advantage of the added investment we are offering them to improve and develop their stores.

“We are not slowing down our retail investment. Until December we have £2m available between all our schemes for retailers to use. It’s our new structured step-by-step approach to help retailers invest with us and build their business.”

Other fresh food initiatives include the launch of a continental breakfast meal deal, a new range of sandwiches and a new selection of food-to-go products.

The company has also recently moved to a new depot in Preston. The Bowland View site, which became fully operational in February, welcomed a new chapter for James Hall, with a 45-acre site that is four times the size of the company’s previous depot.