To support a wave of activity on its McCoy’s range, UBUK is giving retailers the chance to win £50-worth of McCoy’s to sell in store. There are five prizes up for grabs.


McCoy’s has been given a fresh new look for 2011, as well as a further saturated fat reduction across the range and a new chargrilled chicken variant to drive incremental sales.


The contemporary packaging and logo will feature across the entire McCoy’s range from this month. The latest 30% saturated fat reduction will be communicated with an on-pack flash to raise awareness of the reformulation for health-conscious customers.


As well as the new packaging and logo, the 50g chargrilled chicken handypack will be available at a rrp of 63p. To capitalise on the ’Bought In, Carried Out’ trend, a new spicy six-pack multipack will include two packs each of Thai sweet chicken, Mexican chilli and two sizzling king prawn. Rrp is £1.99.