Londis has unveiled a new approach to its promotional planning in a bid to further enhance its offer for retailers.

The new strategy will see Londis become the first brand within the independent retail sector to instigate a shopper promotional calendar that is linked to its wholesale deals.

The plans will be co-crafted with retailers through a series of meetings and reviews, the first of which took place last month. The initiative is designed to increase Londis’ approach to creating meal solutions for its shoppers by aligning wholesale deals to amplify seasonal promotions.