Launched in 1901, the Gillette safety razor revolutionised the shaving experience for men across the world. Over a century on and Gillette remains the UK’s number one blades and razor brand, used by approximately 10 million men. With an 80% value share of the £250m male grooming category, Gillette is constantly monitoring men and their ever-changing needs in its Global Technology Centre, based in Reading, to ensure its products are still ’the best a man can get!’.
Nathan Homer, Gillette brand manager, says: "As men become more and more attuned to personal grooming and aspire to look their absolute best, the male grooming category shows no sign of slowing down. Retailers should therefore ensure they have a leading, up-to-date range of products available to cater for top-up and distress purchases of blades and razors, as well as accompanying shave care products. By stocking a clearly sign-posted range in a prime position within their health and beauty offerings, retailers can encourage trade-up leading to further profit and, ultimately, added category value. Gillette is giving retailers the chance to win three cases each of the UK’s number one razor, Gillette Fusion, as well as Shave Gel.