== Site with a licence to sell alcohol ==
Shaw Petroleum won the award for the outstanding alcohol section at its Huddersfield site.
Store manager Tracy McGuire says she tries to offer a wide range of alcohol which is arranged into sections, such as red, chilled white and rosé wines, and a large selection of chilled beers. She says: "It’s very eye-catching, as soon as you walk through the door your eye is drawn to it. It takes up a large section of the shop, it’s well lit and well stocked and we try to keep it extremely clean and tidy. We also make sure we run loads of promotions, which are very popular.
"We have a huge range of customers so we try to stock something for everyone. And if someone comes in and asks for something we haven’t got, we’ll try to order it for them"
According to Tracy, the alcohol section is an essential part of the business, accounting for about 30% of shop sales.
== Car Care & Lubricants outlet - sponsor Convenience Distribution Group ==
The Co-operative Group’s Alnwick site in Northumberland won this award for its impressive display and wide offering.
Graham Tissiman, Convenience Distribution Group sales and marketing manager, says: "It’s vital to stock the brand leading products and to place products where they can lead to extra sales, such as chamois leathers next to the shampoo. And products should be blocked together to make it easier for people to find what they’re looking for. Regarding lubes, it’s important to stock the full range of mineral, synthetic and semi-synthetic lubes, and provide user guides."
Store manager Michael Wass says: "The section is always fully stocked, it’s got just about everything you could possibly want. It’s also in a high visibility area - just round the corner from the tills. As this is mainly a forecourt with a shop attached, car care is one of our top sections."
== Display of Chilled Food - sponsor Ginsters ==
The Spar Dundonald site in Belfast was praised for its "comprehensive display of chilled products enticingly displayed in large centrally-located islands".
There was also an eye-catching and balanced range of products. The site, which at the time was run by manager Gary Brady, also won Best Neighbourhood site (oil company/supermarket owned/managed).
Ginsters channel controller Angus Fewell says availability is key, and as chilled foods are bought throughout the day the best-selling SKUs must always be available.
He adds: "Sandwich and savoury placement is key as these are category drivers. They must be in a visible location near other products bought with sandwiches/savoury to increase spend. The main products are crisps, soft drinks and confectionery.
"And don’t forget - eye level is buy level."