Four months before the new international trade fair UNITI expo opens its doors to a worldwide audience of visitors from the retail petroleum and fuel handling sectors, exhibitors attended a pre-launch event to see the venue for themselves.

UNITI expo is the new European convention for the petrol retailing industry; the inaugural event is being held in Stuttgart from June 3-5, 2014. 

Representatives from many of the 24 countries so far represented at the exhibition toured the venue – Messe Stuttgart – and heard presentations from Elmar Kühn, director of UNITI; Bruno Boroewitsch, CEO of com-a-tec; and Nick Needs, managing director of McLean Communications, organiser of UNITI expo, on a variety of matters concerning the show. These included an update on exhibition stands, marketing plans and operational procedures. A presentation was also given by the Stuttgart Convention Bureau on the infrastructure of the local area and the suitability of Stuttgart for staging major European trade fairs.

Elmar Kühn said: “It was so important for us to stage this pre-event gathering. Most of the people who joined us had never been to the Stuttgart convention centre before and from all the post event comments we received, this pre-event planning opportunity was extremely helpful for everyone who came. This special day also gave us an opportunity to inform exhibitors of our intensive international marketing programmes and our commitment to bringing a truly global audience to Stuttgart this June, when the doors of UNITI expo open for the first time”.

Robert Åsbrink, marketing communication specialist for Wayne, said: “It was extremely beneficial for me to see the venue today and to do it in such a structured format, with people from other companies also exhibiting at UNITI expo.”

David MacHale, marketing manager for Tokheim, concluded by saying: “Having seen the excellent facilities of Messe Stuttgart, I am now totally confident that we will have a great show in June.”

The day was concluded with a visit to one of the major attractions in Stuttgart, the Porsche museum, followed by dinner at a downtown restaurant, where a traditional menu of local food and drinks was served all evening.

For more information, visit www.uniti-expo.com.

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